MG Relations - The Luxury Travel PR Specialists

PR should be personal

We turn exceptional travel businesses into recognised names through personal, story-first PR.

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The challenges you face, solved by us

PR can feel like a leap of faith. Will it work? Will it fit your business? Will you see results?

We help luxury travel and hospitality brands build influence, recognition and lasting reputation, guiding you expertly so our outcomes always match your needs, from tangible coverage results to growing recognition with customers and media alike.

“PR is time consuming”

Our way of working means that our dedicated team owns PR for you, saving you time and resource.

“PR lacks transparency”

We don't believe smoke and mirrors make for a good long-term relationship - we lead with honesty at all times.

“PR value can't be measured”

We provide detailed reports, including readership and digital impact, focusing on the goals that matter to you.

“We’ve struggled with PR before”

We don’t take a one-size-fits-all approach and ensure to connect you with the journalists and influencers that are right for your brand.

“We don’t have stories to tell”

Everyone has a story to tell. We are experts in getting underneath what makes your brand special, to find the stories the media wants to tell.

“Now is not the right time”"

The sooner you begin investing in PR, the more media and customers will get to know you, setting you up for success in the long run.

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Our clients

  • “With a great understanding and depth of knowledge about the industry as a whole, MG Relations has been truly instrumental representing us as a business. We’ve significantly stronger relationships with key journalists and have done some incredible press trips.”

    Julian Carter-Manning, Director & Founder, Yellow Zebra Safaris

  • "The team at MG Relations is an extension of our own. Their professionalism, creativity, and dedication to delivering results have made them a pleasure to work with. They understand our brand, provide excellent strategic guidance, and consistently go above and beyond to support Captain's Choice in the UK & US market."

    Cait Gargett - Manager, Captain's Choice UK & Europe

  • "Lara has always been a delight to deal with. Straightforward and professional, she understands what makes a good story, and goes to great lengths to make sure stories happen."

    Lisa Grainger - Times LUXX, Travel Editor & Deputy Editor

  • "Lara has always been one of my go-to travel PRs, partly because she's consistently had brilliant clients and partly because she understands what makes a great story editorially. Efficient and ‘on it’, Lara is really good at delivering just what is needed."

    Francesca Syz - Telegraph Luxury, Consultant Travel Editor

  • "Lara is always a pleasure to work with - efficient, organised and responsive but also approachable and fun to be around."

    Siobhan Grogan - Journalist (Country & Town House, City AM, Mail On Sunday)

  • "Lara was one of the most impressive people I have worked with, bringing a positive drive to every project, task or challenge and always motivating her team and peers."

    Alexa Withers - Senior Manager, Global Communications at Belmond

  • "Lara knows the travel PR industry inside out. Her skill, professionalism and talent puts her right at the top of the game."

    Nicola Brady - Travel Writer (Irish Independent, The Times, Independent UK)

About MG Relations

We established MG Relations to combine our shared passion for travel, expertise in public relations, and vast industry connections.

We provide personalised and results-driven strategies for luxury hospitality brands, ensuring every aspect of your brand’s communication - traditional or digital - is seamlessly integrated and impactful.

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Why work with us?

PR Should Be Expert-Led

We understand your world

Luxury travel isn't like other sectors - the audiences, buying journeys and media landscape are different. With backgrounds spanning hospitality, travel and PR, we bring genuine sector expertise. We understand what makes a luxury brand desirable, credible and commercially successful because we've lived it ourselves.

PR Should Be Story-First

Storytelling with substance

Coverage doesn't start with a press release, it starts with a story worth telling. Our Personal PR Method uncovers the people and moments that make your brand genuinely interesting, then shapes them into narratives editors want to feature.

PR Should Be People-Centric

We understand your world

Relationships are at the heart of everything we do. From our clients to our ‘black book’ of journalists, trust is earned through transparency and honesty. We don't believe in inflated promises or vanity metrics, we believe in open conversations, realistic expectations and partnerships built to last.

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Luxury Travel PR

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