MG Relations - The Luxury Travel PR Specialists

PR should be personal

We turn exceptional travel businesses into recognised names through personal, story-first PR.

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The challenges you face, solved by us

“PR is time consuming”

Our way of working means that our dedicated team owns PR for you, saving you time and resource.

“PR agencies lack transparency”

We don't believe smoke and mirrors make for a good long-term relationship - we lead with honesty at all times.

“PR value can't be measured”

We provide detailed reports, including readership and digital impact, focusing on the goals that matter to you.

“We’ve struggled with PR before”

Our way of working means that our dedicated team owns PR for you, saving you time and resource.

“We don’t have stories to tell”

Everyone has a story to tell. We are experts in getting underneath what makes your brand special, to find the stories the media wants to tell.

“Now is not the right time”"

The sooner you begin investing in PR, the more media and customers will get to know you, setting you up for success in the long run.

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  • “With a great understanding and depth of knowledge about the industry as a whole, MG Relations has been truly instrumental representing us as a business. We’ve significantly stronger relationships with key journalists and have done some incredible press trips.”

    Julian Carter-Manning, Director & Founder, Yellow Zebra Safaris

  • "The team at MG Relations is an extension of our own. Their professionalism, creativity, and dedication to delivering results have made them a pleasure to work with. They understand our brand, provide excellent strategic guidance, and consistently go above and beyond to support Captain's Choice in the UK & US market."

    Cait Gargett - Manager, Captain's Choice UK & Europe

  • "Lara has always been a delight to deal with. Straightforward and professional, she understands what makes a good story, and goes to great lengths to make sure stories happen."

    Lisa Grainger - Times LUXX, Travel Editor & Deputy Editor

  • "Lara has always been one of my go-to travel PRs, partly because she's consistently had brilliant clients and partly because she understands what makes a great story editorially. Efficient and ‘on it’, Lara is really good at delivering just what is needed."

    Francesca Syz - Telegraph Luxury, Consultant Travel Editor

  • "Lara is always a pleasure to work with - efficient, organised and responsive but also approachable and fun to be around."

    Siobhan Grogan - Journalist (Country & Town House, City AM, Mail On Sunday)

  • "Lara was one of the most impressive people I have worked with, bringing a positive drive to every project, task or challenge and always motivating her team and peers."

    Alexa Withers - Senior Manager, Global Communications at Belmond

  • "Lara knows the travel PR industry inside out. Her skill, professionalism and talent puts her right at the top of the game."

    Nicola Brady - Travel Writer (Irish Independent, The Times, Independent UK)

More about MG Relations

We established MG Relations to combine our shared passion for travel, expertise in public relations, and vast industry connections.

We provide personalised and results-driven strategies for luxury hospitality brands, ensuring every aspect of your brand’s communication - traditional or digital - is seamlessly integrated and impactful.

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Our services

Every client is unique and has their own story to tell. Our strategies are tailored to your needs, created upon request and can include the following:

  • Creative strategies - telling fun and unique stories to make you stand out

  • Digital PR - ensuring results align with digital goals and securing online coverage for SEO and GEO

  • Hotel and brand launches - thorough and impactful launch plans that generate a buzz

  • Press releases - identifying your best stories and communicating them to the right people

  • Media lists - pinpointing the right media to distribute each story

  • Press trips - organising and hosting media visits to generate hero press coverage

  • 24/7 press office - proactive and reactive ‘always on’ representation

  • Events - planning and hosting engaging events with media and core partners

  • Connections - working with preferred partners that can fill any gaps in your comms strategy

Our clients
Luxury Travel PR

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